The ultimate home of sports — for your business
TV that keeps customers in the room — watching, cheering, and coming back. Premium programming and worry-free signal from one of the largest commercial DIRECTV dealers in the country.
Businesses live or die by what's on the screens
When the big game is on and the room is full, you own the night. When the feed cuts out at kickoff, the crowd walks to the bar down the street. Sports Direct makes sure that never happens to you.
The risk
Empty tables on game night are revenue you never get back. A dropped feed during a marquee game empties the floor, tanks the reviews, and sends loyal customers somewhere they can count on the game being on.
The guarantee
For 20+ years, Sports Direct has carried every game, fight, and race on commercial-grade equipment built so the screens never go dark — the games your customers want, with the reliability your business demands.
Built for the businesses where the game matters
From casino floors to dealership lounges, we tailor commercial programming to the way your space works.
The commercial dealer businesses trust
Not a consumer reseller — a commercial partner with the scale, programming, and reliability your business runs on.
20+ years, industry-leading scale
One of the largest commercial DIRECTV dealers in the country — two decades of commercial expertise behind every install.
Every game, every Sunday
The games your guests want — every Sunday, the big games, out-of-market matchups, and the marquee events your customers cannot watch at home.
Worry-free signal
Commercial-grade equipment with monitoring and responsive support, so the feed stays live when it matters most.
One accountable partner
From a single bar to hundreds of locations — coordinated installation, service, and billing from one team nationwide.
The crowd shows up for the games they can't get at home
Every game, every Sunday — the marquee matchups that turn a quiet night into a packed house. Sports Direct keeps it live on commercial-grade signal, so kickoff never cuts out and your regulars never walk down the street.
Two decades of commercial expertise
Programming priced for business
Commercial lineups engineered for the way your space draws — and keeps — a crowd. Every package is backed by worry-free signal.
Public Viewing
Bars, restaurants & gaming floors
- Every game, every Sunday
- Designed for public establishments
- Lineups up to 185+ channels
- Regional & national sports
Business Viewing
Lobbies, lounges & waiting areas
- News, sports & entertainment mix
- Optional on-screen messaging
- Music Choice background music
- Calm, on-brand atmosphere
Private Viewing
Offices, salons, gyms & resident rooms
- Tailored private lineups
- Streaming or satellite options
- Multi-room & zoned design
- Coordinated billing
DIRECTV FOR BUSINESS· Every game, every Sunday· National sports networks
More ways to reach the room and set the tone
The right programming is the foundation. Sports Direct also helps you fill the quiet moments and reach your audience with two additional commercial offerings.
CETV Now!
A digital out-of-home (DOOH) advertising network that puts your message on screens everywhere your audience already is — be everywhere, all at once.
Music Choice
Commercial-free background music with customizable on-screen messaging — the right atmosphere and on-brand signage across your space.
The Sports Direct difference
Concierge-level, consultative service
Commercial entertainment comes down to the value of content. We design programming around your guests and your goals — not a one-size-fits-all package off a shelf — and back it with one accountable provider and a single point of contact across every location. It is the service commitment our customers renew on, year after year.
Trusted by national gaming and hospitality leaders
From independent rooms to the country's largest operators, businesses count on Sports Direct to keep the experience live.
Become the ultimate home of sports
Talk to a commercial programming specialist and get a package built for your business.